For small businesses that are better than they look
Your work is better than your visibility.
Strangers decide about you in five seconds. We're Steve and Nolan. We find who your business really is, then make your brand, your words and your page or site from it.
Pictured: Four-99, a food truck in Mooresville, North Carolina, as their site looks today.

Why good businesses look like everyone else
The copy-paste economy.
Templates. The same five looks. Brand kits sold a thousand times without anyone checking if they fit.
It isn't your fault. You were handed tools that can't hold who you are, so of course it came out looking like everyone else.
One of these is somebody.

The fix: identity first
We find who you are. Then everything people see comes from it.
The hour
About an hour with one of us. You talk. We listen for what makes you, you.
Your Blueprint
Who you are, how you sound and what you stand against, written down.
Made from it
Your page or your site, your words, your look. A person approves every screen.
The keys are yours
Change your words, photos and hours yourself. No monthly fee.
The Page starts from a guided intake instead of the hour.
Proof: Four-99, a food truck in Mooresville, North Carolina
From who they are to where they're found.

1Who they are: a '90s Saturday morning and a racing family. (Their truck, as a design render.)

2How they look: hot pink, teal and champion yellow on carbon black.

3Where they're found: four99co.com.
Their discovery call found it. Everything since says the same thing.
That's exactly it. Exactly what my brain was saying but I couldn't get down.like literally to the T!!!!!!!!
Abby, owner of Four-99, in a text after their discovery call
Remember making your own profile page?
After launch, the keys are yours.
Like the profile page you edited at midnight in 2006. Change it yourself, any time, no code, no monthly fee.
- Swap your photos and videos from your phone.
- Rewrite your words, links and contact info.
- Change prices, or mark something sold out.
We keep the look sharp. You keep it current.


Upload
Prices, in the open
Pick how far it goes. Pay once.
The Page
$497One page that says who you are before anyone reads a word.
See The PageThe Page + Brand
$1,497The hour with us, your identity worked out, and your page.
See Page + BrandThe Site
$2,497Your whole story, on a real site, with who you are inside it.
See The SiteThe Site + Kit
$4,497The site, then who you are on every surface people see, with 30 days of us in the room.
See the KitAfter launch, keep us close. Brand Stewardship, $1,500 to $3,500 a month, for clients who built their identity with us. Brand System Build, from $12k, by application.
Who this is not for
We're not for everyone. On purpose.
- Not for you if you want five logos to pick from by Friday.
- Not for you if you'd rather sound like everyone else.
- Not for you if the cheapest option is the only option.
If you read those and thought "finally," you're who we're for.
Start here, free
Find out what strangers decide about you.
14 quick questions, then your match score, what a stranger sees first, the three gaps and one free fix. Free. Then, if you want the gap closed, talk to us.
See what a stranger sees, freeNothing to buy. One of us reads every reply.
Ready now? Start The Page, $497