Stolan Acres.

What do you make?Four sizes. Every one starts with you.

Stolan Acres makes one thing in four sizes, and every one carries your Blueprint, the identity work we used to sell on its own. The Page, $497: one page built from it. The Page + Brand, $1,497: that page, made by us, plus the identity call. The Site, $2,497: 3 to 5 pages built from it, with the call. The Site + Kit, $4,497: the full Blueprint, carried onto your profiles, print and first posts. The audit is free.

What is your Blueprint?

Who you are, written down.

Your Blueprint is your brand identity, written down and designed: who you are, how you sound, how you look, and where you stand apart.

  • Four-99’s tagline page: five candidate lines, with Where Every Day Feels Like Saturday Morning marked chosen
    The line they picked
  • Four-99’s color page from their Blueprint: six colors, each with its job written under it
    Their colors, each with a job
  • Four-99’s logo page: the neon circle badge, the wordmark and the sign badge
    Their mark, in lockups
  • Four-99’s guardrails page: six things the look must never feel like
    What it never feels like

Four-99’s Blueprint, a real client

  • We used to sell it on its own. Now it is inside every size, from The Page up.
  • From The Page + Brand up, you also get the identity call: about an hour with us. The Blueprint on its own never came with one.
  • The Site + Kit is the full Blueprint: your identity, and your mark carried onto the real-world things people see.

Which one is mine?

Free

The Stranger Check.

Your score now. Add your email for three things to do this week.

About three minutes of taps. Your card as a phone wallpaper, a business card and a share card, with a QR code to your link, and a plain read on the gap between who you are and what a stranger sees. Nothing to buy.

See what a stranger sees.Run my Stranger Check

14 quick questions. See what a stranger finds when they look you up, then walk away with your Plate: who you are at a glance, on every screen. Nothing to buy.

$497 · the one small door

The Page.

One page that says who you are before anyone reads a word.

Your look and your voice on one page, on your own domain. Put it wherever a stranger meets you first. The whole $497 counts toward The Site for 60 days.

What you get

Inside The Page: your brand identity and voice, the identity work we used to sell on its own, from a guided intake. It lands on your mini board, and your page is built from it.

01 Your brand identity and voice

From a guided intake, signed off by a person.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

02 Your page

  • One page, the link in your bio, built from your Blueprint
  • A person signs off, nothing goes out that is not you
  • A 20-minute walkthrough, we show you your page and your mini board
  • Your mini board, how you look and sound, handed to you

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • A guided intake, in one sitting
  • No identity call
  • A person signs off on what you are
  • A 20-minute walkthrough
  • Built into one page
Four-99’s color page from their Blueprint: six colors, each with its job written under itFour-99’s tagline page: five candidate lines, with Where Every Day Feels Like Saturday Morning marked chosen
Four-99’s Blueprint, a real client · Their colors, each with a job · The line they picked
Be understood in five seconds.Get my Page, $497

Straight to checkout, then the guided intake. No identity call.

$1,497 · we do the thinking

The Page + Brand.

One page, and the look and the voice behind it, made by us.

Everything in The Page, plus the identity call, and the identity work done by us: your voice, your colors, your type, and where you stand apart from everyone doing what you do. It all lands on your board, and your page is built from it. Printing, signs and ongoing content stay separate. Ask us how it counts toward The Site.

What you get

Inside The Page + Brand: the identity work we used to sell on its own, made by us, plus the identity call it never came with. It lands on your board, and your page is built from it.

01 Your brand identity and voice

Made by us, on the identity call.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

New: never in the Blueprint before

  • The identity call, about an hour with us, the deep dive, so we hear it from you, not a form

02 Your page

  • One page, made by us, built from your Blueprint, not a layout
  • A person signs off, nothing goes out that is not you
  • Your board, handed over, anyone who works on your business after us gets you right
  • The full $1,497 counts toward The Site for 60 days, start small, step up without paying twice

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • A guided intake
  • The identity call, about an hour
  • A person signs off on what you are
  • Built into one page
Four-99’s logo page: the neon circle badge, the wordmark and the sign badgeFour-99’s guardrails page: six things the look must never feel like
Four-99’s Blueprint, a real client · Their mark, in lockups · What it never feels like
Be recognized for who you are.Get my Page + Brand, $1,497

We set it up with you directly.

$2,497 · the flagship

The Site.

A full site, designed by a person, with who you are inside it. The identity call is inside it.

3 to 5 pages built from your Blueprint, and the board handed to you. Paid once, no monthly fee to keep it up.

What you get

Inside The Site: the identity work we used to sell on its own, plus the identity call it never came with. Your 3 to 5 pages are built from it.

01 Your brand identity and voice

Made by us, on the identity call.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

New: never in the Blueprint before

  • The identity call, about an hour with us, the deep dive, so we hear it from you, not a form

02 Your website

  • 3 to 5 pages, built from the direction you pick
  • Three directions, two for creators, about a week after the call, on a 30-minute call
  • Two rounds of changes, until it is said the way you mean it
  • Your board, handed over, anyone who works on your business after us gets you right

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • A few short questions, then checkout
  • The identity call, about an hour
  • Three directions, two for creators
  • Two rounds of changes
  • A person approves every screen
  • Built into 3 to 5 pages and the editor
Four-99’s strategy page: why this works, starting with white space owned and the audience they serveFour-99’s vision board: diner booths, neon, chrome, a checker floor and a design render of their truck
Four-99’s Blueprint, a real client · Why it wins · Their vision board (the truck is a design render)
Who does the work
We do. A person signs off on your Blueprint and approves every screen.
See The Site, up close

$4,497 · the whole launch

The Site + Kit.

The site, then who you are on every surface people see, with 30 days of us in the room.

Everything in The Site, plus your profiles on three platforms, two print-ready pieces, six launch posts and six post designs in your look, done before launch day.

What you get

The full Blueprint: your identity and voice, the identity call, and your mark carried onto the real-world things people see and touch.

01 Your brand identity and voice

Made by us, on the identity call.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

New: never in the Blueprint before

  • The identity call, about an hour with us, the deep dive, so we hear it from you, not a form

The full Blueprint: your mark on real-world things

  • Your post grid, six designs, posts that look like you, without starting from zero
  • Your look on your surfaces, your mark and colors shown on the things you use
  • Your menu, rate card or flyer, print-ready, in your look
  • A print-ready card, the one you hand across a counter
  • Your profiles on three platforms, avatar, banner and bio that match

02 Your website

  • 3 to 5 pages, built from the direction you pick
  • Three directions, two for creators, about a week after the call, on a 30-minute call
  • Two rounds of changes, until it is said the way you mean it
  • Your board, handed over, anyone who works on your business after us gets you right
  • 30 days with us after launch, up to four hours of changes

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • The same as The Site: a few short questions, checkout, the identity call
  • Three directions, two for creators
  • Two rounds of changes
  • 30 days with us after launch
  • Built into the site and every surface
Four-99’s post designs from their Blueprint: a cheeseburger and the sprint car number story, in their colorsFour-99’s menu page: their menu board with burgers, chicken, hot dogs and kids meals at today’s prices
Four-99’s Blueprint, a real client · Their post designs · Their menu as it runs today
Who does the work
We do. It all arrives ready to post and ready to print.
See the Kit, up close

What’s in each.

Tap a card to see what is in it.

$497The PageOne page that says who you are before anyone reads a word.
Four-99’s color page from their Blueprint: six colors, each with its job written under itFour-99’s tagline page: five candidate lines, with Where Every Day Feels Like Saturday Morning marked chosen
Four-99’s Blueprint, a real client · Their colors, each with a job · The line they picked

The Page, $497

What’s in it

What you get

Inside The Page: your brand identity and voice, the identity work we used to sell on its own, from a guided intake. It lands on your mini board, and your page is built from it.

01 Your brand identity and voice

From a guided intake, signed off by a person.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

02 Your page

  • One page, the link in your bio, built from your Blueprint
  • A person signs off, nothing goes out that is not you
  • A 20-minute walkthrough, we show you your page and your mini board
  • Your mini board, how you look and sound, handed to you

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • A guided intake, in one sitting
  • No identity call
  • A person signs off on what you are
  • A 20-minute walkthrough
  • Built into one page

Also in it

  • One fully branded page, on your own domain. Not a site.
  • The whole $497 counts toward The Site for 60 days.
See The Page, $497
$1,497The Page + BrandOne page, and the look and the voice behind it, made by us.
Four-99’s logo page: the neon circle badge, the wordmark and the sign badgeFour-99’s guardrails page: six things the look must never feel like
Four-99’s Blueprint, a real client · Their mark, in lockups · What it never feels like

The Page + Brand, $1,497

What’s in it

What you get

Inside The Page + Brand: the identity work we used to sell on its own, made by us, plus the identity call it never came with. It lands on your board, and your page is built from it.

01 Your brand identity and voice

Made by us, on the identity call.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

New: never in the Blueprint before

  • The identity call, about an hour with us, the deep dive, so we hear it from you, not a form

02 Your page

  • One page, made by us, built from your Blueprint, not a layout
  • A person signs off, nothing goes out that is not you
  • Your board, handed over, anyone who works on your business after us gets you right
  • The full $1,497 counts toward The Site for 60 days, start small, step up without paying twice

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • A guided intake
  • The identity call, about an hour
  • A person signs off on what you are
  • Built into one page

Also in it

  • Everything in The Page: one fully branded page, on your own domain.
  • Your board, the one place all of it lives, to hand to anyone who works on your business.
  • Nothing physical and nothing ongoing. Printing, signs and content stay separate.
  • Ask us how it counts toward The Site.
See The Page + Brand, $1,497
$2,497The SiteA full site, designed by a person, with who you are inside it. Four-99, their site · Live
Four-99’s strategy page: why this works, starting with white space owned and the audience they serve
Four-99’s Blueprint, a real client · Why it wins

The Site, $2,497

What’s in it

What you get

Inside The Site: the identity work we used to sell on its own, plus the identity call it never came with. Your 3 to 5 pages are built from it.

01 Your brand identity and voice

Made by us, on the identity call.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

New: never in the Blueprint before

  • The identity call, about an hour with us, the deep dive, so we hear it from you, not a form

02 Your website

  • 3 to 5 pages, built from the direction you pick
  • Three directions, two for creators, about a week after the call, on a 30-minute call
  • Two rounds of changes, until it is said the way you mean it
  • Your board, handed over, anyone who works on your business after us gets you right

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • A few short questions, then checkout
  • The identity call, about an hour
  • Three directions, two for creators
  • Two rounds of changes
  • A person approves every screen
  • Built into 3 to 5 pages and the editor

Also in it

  • 3 to 5 pages, built from your Blueprint.
  • Three directions about a week after the call. Two for creators.
  • The board, handed to you at the end.
  • Everyday edits are yours, in a simple editor. Paid once, no monthly fee.
See The Site, up close
$4,497The Site + KitThe site, then who you are on every surface people see.
Four-99’s post designs from their Blueprint: a cheeseburger and the sprint car number story, in their colors
Four-99’s menu page: their menu board with burgers, chicken, hot dogs and kids meals at today’s prices
Four-99’s merch and packaging page: a trucker hat, a tee, cups and stickers, listed with their colors and patterns
Four-99’s Blueprint, a real client · Their post designs · Their menu as it runs today · Their merch and packaging, planned in the same look

The Site + Kit, $4,497

What’s in it

What you get

The full Blueprint: your identity and voice, the identity call, and your mark carried onto the real-world things people see and touch.

01 Your brand identity and voice

Made by us, on the identity call.

  • Your story and why, the reason people choose you, said first
  • Your voice: we say, we don’t say, anyone who writes for you sounds like you
  • Your colors, each with a job, every color has a role, nothing random
  • Your type, letters picked to fit you
  • Who it’s for, and who it isn’t, a sharper audience, fewer wrong customers
  • Where you stand apart, your difference, said in one line

New: never in the Blueprint before

  • The identity call, about an hour with us, the deep dive, so we hear it from you, not a form

The full Blueprint: your mark on real-world things

  • Your post grid, six designs, posts that look like you, without starting from zero
  • Your look on your surfaces, your mark and colors shown on the things you use
  • Your menu, rate card or flyer, print-ready, in your look
  • A print-ready card, the one you hand across a counter
  • Your profiles on three platforms, avatar, banner and bio that match

02 Your website

  • 3 to 5 pages, built from the direction you pick
  • Three directions, two for creators, about a week after the call, on a 30-minute call
  • Two rounds of changes, until it is said the way you mean it
  • Your board, handed over, anyone who works on your business after us gets you right
  • 30 days with us after launch, up to four hours of changes

03 The editor New

No subscription. No code. Yours to edit.

  • Edit it yourself, any day, from your phone, no login maze, no code
  • Your photos and videos, replace, remove, add from your phone
  • Your words, links, hours and menu, the everyday things, changed in seconds
  • Press Publish, live in a few seconds; undo the last publish if you change your mind
  • Paid once, no subscription, no monthly fee to keep it up
See the editor

How we get there

  • The same as The Site: a few short questions, checkout, the identity call
  • Three directions, two for creators
  • Two rounds of changes
  • 30 days with us after launch
  • Built into the site and every surface

Also in it

  • Everything in The Site, the same calls included.
  • Six launch posts, written and designed.
  • 30 days with us after launch, up to four hours of changes.
See the Kit, up close

Can I change it myself?

No subscription. No code. Yours to edit.

Your photos, the words at the top, your links, your hours and your menu: you change them yourself, in the editor that comes with every size, from The Page up. Press Publish and it is live in a few seconds. Bigger changes we do.

Change a line, press Publish, and it goes live in a few seconds. Changed your mind? Undo the last publish.

The real editor, as you see it when you sign in. Sample site.

Is this for me?

For you if

  • You run a small business and it still looks like everyone else’s.
  • You want to be seen for who you are, not dressed up as someone else.
  • You want it done with you, not handed a kit.

Not for you if

  • You want five logos to pick from by Friday.
  • You are shopping on price alone.
  • You would rather sound like everyone else.
  • You are chasing this quarter’s trend.

We can’t promise a business result, and anyone who does is selling something. We promise the work, done properly and to the scope we agreed.

What about bigger, or after?

  • Keep us closeBy the hour or monthlyEveryday edits are yours, in a simple editor. Bigger changes, like new colors, a new section or a new page, we do.
  • Brand Stewardship$1,500 to $3,500 a monthOngoing care for clients who already built their identity with us.See Brand Stewardship
  • Brand System BuildFrom $12kThe whole presence, built across every surface, so your team can run it without you. By application.See the Brand System Build

Pick how far it goes.

Every size carries your Blueprint. From The Page + Brand up, the identity call comes with it. Not sure which? Start with your score.

See what a stranger sees.Run my Stranger Check

14 quick questions. See what a stranger finds when they look you up, then walk away with your Plate: who you are at a glance, on every screen. Nothing to buy.