0of 100
- Decidedwho this is for0 of 100
- Saidhow you say what you do0 of 100
- Seenwhat a stranger sees first0 of 100
- Heldyour prices and your yeses0 of 100
Decided counts most. Everything else is built on it. A higher number means more debt.
The Identity Debt AuditWhat’s your identity debt?
The gap between who you are and what a stranger sees. Twelve questions, about three minutes. Free, and nothing to download.
Not for anyone shopping for a quick new look.
That statement link has expired or is not right. Take it again: three minutes.
The twelve questions
1 of 12
Your number
0of 100
Your state In the clear
Identity debt. A higher number means more of it.
Your statement
In the clear
You already know who this is for and who it is not. That is rarer than it sounds.
If strangers still miss it, the surface is behind what you decided. That part can be fixed.
Put what you already decided where a stranger can see it.
Carrying a balance
Most of this business is decided. One line still runs on borrowed answers: one line.
Nobody decides everything at once, and most of the tools we were all handed started with the look.
Pay down one line this week. The rest of the statement can wait.
Compounding
The gap is growing faster than the look can cover it. You have probably felt it in one line.
That is how debt works, and it says nothing bad about you. The copy-paste economy sells the surface first and bills you again next year.
Skip the next redesign. Start with one decided sentence, then build the surface from it.
High balance
Right now the surfaces are doing the deciding: the price, the pitch, the feed.
Every tool you were handed started with the look and skipped you. A high number is what that leaves behind.
You get to stay who you are. The person who just answered twelve questions is the raw material.
What we heard
Pay this down first: Decided
Nobody has decided who this is for, so every hire, price and post gets decided by whoever spoke last.
The words change with the room, so people remember the room and forget you.
A stranger could swap your name with a competitor’s and not notice.
Your prices and your yeses move with the pressure in the room instead of with the value.
Three things to do this week.
None of them cost anything.
The site looks INCREDIBLE. Beyond my wildest dreams!
Free. One card that is all you, in your own colors. It starts with what you just told us, so you never answer twice.
A statement is something you run again. Come back in thirty days and watch the lines move.