Comfort Colors 1717 - Unisex Tee Shirt

Some tees are merch. This one's a brand essential.

The Comfort Colors 1717 isn't trying to be flashy. It's built to be worn - and worn well. 100% ring-spun cotton with a garment-dyed, soft-washed finish that feels broken-in from day one. Relaxed fit that works on everyone. Colors that actually pop. And a canvas that makes your logo look like it was always meant to be there.

This is what you choose when your brand tees aren't just giveaways - they're part of the uniform. What your team wears and feels proud in. What clients, subscribers, or event attendees actually keep in rotation instead of donating three months later.

Why This Works:

While most branded tees feel stiff, shrink weird, or get tossed after one wash, the Comfort Colors 1717 earns its place in the closet. It does three things most custom apparel can't:

1. It gets worn repeatedly. Soft-washed cotton and a relaxed fit mean people reach for this tee - not just wear it once to be polite.
2. It makes your brand look intentional. Garment-dyed colors and quality fabric signal that you don't cut corners - on merch or anything else.
3. It holds up. Double-needle stitching, pre-shrunk fabric, and durable construction mean your logo stays sharp and your investment lasts.

This isn't promotional swag. This is brand presence people actually wear.

Perfect For:

• Teams who want uniforms that don't feel like uniforms - comfortable, cohesive, and built to last
• Creators launching merch their community will actually buy - not just take for free
• Events, trade shows, or client gifting - where quality reflects directly on your brand
• Businesses building company culture through apparel - that people wear off the clock too
• Anyone tired of cheap tees that fade, shrink, or end up as sleep shirts - and ready to invest in something people brag about

This is what it looks like when your brand becomes part of someone's daily routine.