Richardson 256

Some hats are merch. This one's a brand statement.

The Richardson 256 (Flat Brim) isn't trying to be everything. It's built for one thing: showing up looking sharp, feeling comfortable, and making your brand impossible to miss. Structured flat-bill profile. UPF 50+ sun protection. Lightweight nylon-cotton blend that breathes during long workdays and holds its shape through everything.

This is what you wear when your hat isn't just an accessory - it's part of your uniform. What your team puts on and instantly looks more cohesive. What clients notice at the job site, the golf course, or the coffee shop and think: "That brand has its act together."

Why This Works:

While most branded hats feel cheap, sag after three wears, or scream "free swag," the Richardson 256 earns its place in rotation. It does three things most promotional caps can't:

1. It actually gets worn. Performance fabric, moisture control, and a structured fit mean people reach for this hat - not just take it to be polite.
2. It makes your brand look established. Hi Pro crown, flat bill, clean embroidery - this is the hat that makes people ask "where can I get one?"
3. It works everywhere. Job sites, golf courses, weekend errands, or team events - the 256 looks intentional, not out of place.

This isn't promotional merch. This is branding that moves.

Perfect For:

• Business owners who want team uniforms that don't look cheap - where every hat reinforces credibility
• Brands launching merchandise that people will actually wear - not just take home and forget
• Golf outings, trade shows, or client gifting - where quality reflects directly on your reputation
• Creators building a product line - who need gear that matches their standards
• Anyone tired of branded hats that look like afterthoughts - and ready to invest in something people ask about

This is what it looks like when your brand walks out the door - and people notice.